With just one day to go before Bangkok hosts the first-ever Eurovision Song Contest Asia, organisers are already looking beyond the competition’s debut.
Eurovision Asia could expand to 17 participants in 2027
Although the first edition is yet to take place, executive producer Assaf Blecher has already revealed to Agence France-Presse (AFP) that 16 or 17 countries and territories are interested in joining Eurovision Asia in 2027, provided this year’s event goes well.
Among the names mentioned by Blecher are China, Hong Kong and Taiwan. Their possible participation would be particularly noteworthy, given the political sensitivities surrounding the relationship between them. None of the three has confirmed its involvement, and it remains to be seen whether any will make it to the next edition.
For now, Eurovision Asia is preparing to welcome its first 11 participants. Bangladesh, Bhutan, Cambodia, Laos, Malaysia, Mongolia, Nepal, the Philippines, South Korea, Thailand and Vietnam will compete in Bangkok on 14 November, with the show set to air live on television in participating countries and on the official Eurovision Song Contest channel on YouTube.
Can Eurovision Asia become an annual event?
Getting Eurovision Asia off the ground has not been entirely straightforward. Ticket sales have reportedly been slower than expected, while production has faced its own difficulties, including a reported budget cut of US$1 million. Last month, organisers even had to reassure fans that the show was still going ahead.
Blecher admitted that the team has had to work with certain limitations, but also pointed to the three years of preparation that have gone into bringing the competition to Bangkok. He is hopeful that this first edition will be followed by many more.
The launch of Eurovision Asia comes as the original Eurovision Song Contest celebrates its 70th anniversary this year.. The European competition attracted 131 million viewers in 2026, although this was 35 million fewer than the previous year, following a boycott by five countries over Israel’s participation.
Eurovision is already a familiar name across Europe, but the same cannot yet be said for Asia. As Blecher acknowledged to AFP, the format is still new to many viewers there. Whether Eurovision Asia will become a regular fixture remains to be seen. However, with 16 or 17 countries and territories already interested in 2027, organisers will be hoping this is only the beginning.
The story of Eurovision Asia so far
Early this year, EBU and Voxovation confirmed the launch of Eurovision Asia, following its initial attempt to launch the format in 2017. The inaugural edition of the competition is set to take place on November 14th in Bangkok, Thailand.
The following countries and broadcasters have been confirmed for the inaugural edition of this yearโs competition:
| Country | Broadcaster |
| ๐ง๐ฉ Bangladesh | NTV |
| ๐ง๐น Bhutan | BBS |
| ๐ฐ๐ญ Cambodia | TV5 |
| ๐ฑ๐ฆ Laos | VTE9 |
| ๐ฒ๐พ Malaysia | TV3 |
| ๐ฒ๐ณ Mongolia | CNBC |
| ๐ณ๐ต Nepal | Himalaya TV |
| ๐ต๐ญ Philippines | ABS-CBN |
| ๐ฐ๐ท South Korea | ENA |
| ๐น๐ญ Thailand (Host) | Channel 3 |
| ๐ป๐ณ Vietnam | VTV |
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News Source: AFP
Photo Credit: That Eurovision Site | Background and logo: Eurovision Asia
