The European Broadcasting Union has officially confirmed the launch of Eurovision Song Contest Asia, with the first edition set to take place in Bangkok, Thailand, on 14 November 2026.
Ten countries have already confirmed
Broadcasters from 10 countries have already been confirmed to take part in the first edition, with more expected to join in the coming months.
The confirmed countries are:
- Bangladesh – NTV
- Bhutan – Bhutan Broadcasting Service (BBS)
- Cambodia – TV5 Cambodia
- Laos – Vientiane Capital Television (VTE9)
- Malaysia – Media Prima (TV3)
- Nepal – Himalaya TV
- Philippines – ABS-CBN
- South Korea – ENA (SK Telecom / KT Group)
- Thailand (Host) – Channel 3
- Vietnam – Vietnam Television (VTV3)
Each participating broadcaster is expected to select its entry through national selection processes in the lead-up to the contest.
A new chapter for Eurovision
Eurovision Asia will build on the contest’s 70-year legacy, bringing the “United by Music” to a new region while showcasing Asia’s diversity and creative identity.
Martin Green, Director of the Eurovision Song Contest, described the project as “a meaningful next chapter” for the brand, emphasising collaboration with broadcasters, artists and audiences across Asia. The contest is being developed in collaboration with Voxovation, S2O Productions and Thailand’s Channel 3, with a strong focus on audience interaction and digital engagement through the platform ZOOP.
Bangkok has been selected as the host city for the debut contest, which is expected to reach a potential audience of over 600 million viewers across the region.
Eurovision Asia is finally planned
Eurovision Song Contest Asia has been in development for several years, but this marks the first official confirmation of a launch timeline and host city.
With more countries expected to be announced and national selections likely to begin in the coming months, the 2026 contest could represent a major milestone in the global expansion of the Eurovision brand.
Which other countries would you like to debut at Eurovision Asia? As always, please let us know what you think by getting involved in the comments below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram, Twitter, TikTok, Threads, tumblr, and Bluesky for more information about Eurovision 2026!
News Source: EBU
Photo Credit: EBU
Famestar6