After the atmospheric “Echoes”, Loreen is back and this time, she’s not whispering, she’s roaring. Teaming up with EDM heavyweights David Guetta and Dimitri Vegas, the two-time Eurovision winner just released “Pum Pum”.
About “Pum Pum”
Released in July 2025, “Pum Pum” marks Loreen’s explosive new collaboration with David Guetta and Dimitri Vegas. The song was co-written by Dimitri Thivaios (Dimitri Vegas), David Guetta, KIDDO, Dag Lundberg, and Lorine Zineb Nora Talhaoui (Loreen), and co-produced by the trio with Andromedik and Petey Martin.
“Pum Pum” is a bold, high-energy anthem that blends tribal beats, hypnotic vocals, and pure dancefloor power. It’s Loreen like you’ve never heard her before : raw, rhythmic, and ready to set summer on fire. Loreen described the process of creating it as “pure freedom… no rules, just energy and instinct,” while Dimitri Vegas called it “a special privilege” to finally collaborate with an artist of her creative caliber.
“I’ve always been a huge fan of Loreen, so creating something special with her was a real privilege. Super happy we finally get to share this one with our fans.” – Dimitri Vegas
“What I loved about creating ‘Pum Pum’ was the pure freedom of it : no rules, just energy and instinct. Working with David and Dimitri on something so unexpected, so raw and full of movement, felt like stepping into a new dimension. It’s hypnotic, primal, and made to move both your body and your spirit.” –Loreen
Listen to “Pum Pum” on streaming platforms
On Spotify :
On Apple Music :
Loreen’s Eurovision journey
Loreen started her Eurovision journery in 2011, where she competed in Sweden’s Melodifestivalen with “My Heart is Refusing Me”, which was knocked out of the Second Chance round of the competition. A year later Loreen returned to the comeptition with “Euphoria” where she won the competition and ended up winning Eurovision 2012 in Baku. In 2017, Loreen competed in Melodifestivalen with her entry “Statements”, which unfortunately knocked out of the Second Chance round once again.
In 2023, Loreen returned to represent Sweden, whwere she competed with the song “Tattoo”, which managed to qualify for the Grand Final, and placed 1st with 583 points. Loreen won the jury vote, accruing 340 points from the jury, earning an additional 243 points from the televote. This now means Sweden matches Ireland for the record of most wins in Eurovision history.
What do you think of Loreen’s latest release? As always, let us know what you think by commenting below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram, Twitter, TikTok, Threads and Bluesky for all the latest Eurovision news.
News Source: EDM Tunes
Photo Credit: Spotify (Loreen)
Thomas James