MoroccanOil has ended its sponsorship of the Eurovision Song Contest after seven years. This now leaves the Contest without a main sponsor for the first time since 2018.
EBU confirms MoroccanOil departure
In a statement given to the New York Times, the European Broadcasting Union said:
MoroccanOil has decided not to renew its sponsorship of the Eurovision Song Contest after 6 successful editions.
We have greatly appreciated the collaboration over the past few years and are grateful for their support of the Song Contest. We wish Moroccanoil much success in the future.
MoroccanOil first was announced as a sponsor for the competition back in 2019 when the Contest was being held in Tel Aviv. A company originating in Israel, the haircare business signed a deal with the EBU shortly after the show to sponsor another five editions of the Contest.
The terms of the agreement meant that MoroccanOil’s deal would have expired in 2025. However, due to the cancellation of the Contest in 2020, it was decided to anull that edition, as no Contest took place.
Questions were raised regarding MoroccanOil’s sponsorship of the Contest, particularly in the wake of the beginning of the Gaza war in 2023. However, in Vienna, Martin Green directly responded to accusations that the Israeli company was bankrolling the competition, saying:
Moroccan Oil is a global hair products company. Major events are sponsored, it is as simple as that.We wouldn’t be able to do this without our sponsors. We hope they stay with us for a long time.
The story of Eurovision 2027 so far
The journey to the 2027 Eurovision Song Contest kicked off immediately following DARA’s win in Vienna, when Bulgaria’s BNT accepted the rights to host the 71st edition of the contest. After a lengthy bidding process, the coastal city of Burgas was announced as the host city for the Contest on August 13th. The two semi-finals will take place on the 11th and 13th of May, with the grand final being on the 15th of May.
As for the organisation of the competition, the Bulgarian government stepped in to create an organising committee, which was revealed at the end of May 2026, with further details about next year’s competition to be revealed in due course.
What do you make of the decision for MoroccanOil to end its sponsorship? Do you think this is a good or bad thing? Let us know your thoughts on social media and follow ‘That Eurovision Site’ on Twitter, Facebook, Instagram, TikTok, Threads, Bluesky, and ZOOP for more information on Eurovision 2027!
News Source: Alex Marshall / New York Times
Photo Credit: MoroccanOil
Thomas James