Two-time Melodifestivalen finalist and Swedish pop star Greczula is back with new music. The singer has this week released his latest record “Love = Art”.
About “Love = Art”
One of the most exciting names to features in Sweden’s Melodifestivalen in recent years, Greczula, is back with new music. This week, the Swedish pop singer has released his latest single “Love = Art”. The new single blends contemporary pop with funk, groove, soul and rock’n’roll elements in classic Greczula style. “Love = Art” is a model spin on a love song, featuring Greczula’s dynamic and recognisable vocal intensity.
Greczula says:
“Love = Art” is one of the songs closest to my heart. To me, it’s about how love—just like art—can change the way we see ourselves and each other. I’ve been longing to release this song and let it become someone else’s, not just mine.
The new single “Love=Art” was written by Greczula himself, together with Karl Ivert, Sebastian Meyer, Wille Enblad, and Daniel Scenna. The single is the latest to be released on the Warner Music Sweden label. The “Love = Tour” string of live shows will begin in early 2027 for Greczula, featuring dates across Sweden, and including a particularly anticipated stop at the historic Berns Arena in Stockholm on April 2. Tickets and more information can be found here.
Listen to “Love = Art” on streaming:
Spotify:
Apple Music:
YouTube:
Who is Greczula?
Born Kristofer Niklas Greczula in Sweden in 1992, Greczula is a musician and songwriter who has built a large fan following in recent years. In his youth, Greczula played table tennis, training with the youth national team in Sweden. He won three titles at the Swedish youth table tennis championships. He eventually gave up training and founded the band Damn Delicious with school friends. The band eventually disbanded and Greczula was subsequently part of the rock band The Felix until 2015. In 2017, Greczula began releasing his own music under the name Kristofer Greczula. His debut solo album “Live and Let Live” was released in 2022. Later that year, he participated in the 2022 edition of AllsÃ¥ng pÃ¥ Skansen in Sweden. In 2024, he switched to the stage name Greczula.
Greczula’s Melodifestivalen journey
Greczula made his debut in Sweden’s Melodifestivalen national final in 2025, with the song “Believe Me”. He performed in the third heat of the national final and finished first, qualifying directly to the Melfest final. At the close of voting in the 2025 final, Greczula’s “Believe Me” would finish third place.
The singer returned to the Mello stage for the 2026 edition of the national final with his song “Half Of Me”. Greczula won the first heat of the 2026 selection, qualifying directly to the Melfest Grand Final at Strawberry Arena in Stockholm. At the close of voting in 2026, “Half Of Me” placed second, runner up to eventual ESC participant FELICIA.
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News Source: Greczula / Warner Sweden / Spotify
Image Credits: Ebba Lange