This morning, the EBU and BBC has revealed the theme art and slogan for this year’s contest Ann’s this year we will be ‘United By Music’
‘United By Music’ is the slogan for Eurovision 2023
The slogan was revealed alongside a short clip which demonstrates the power that music has in bringing everyone together through music.
The design of the theme art was inspired by the colours of the flag of last year’s winning country Ukraine and this year’s host country United Kingdom.
The theme art shows a ECG (Electrodiagram) which produces a string of hearts which responds to the rhythm and sound which illustrates the collective beating heart of the participants and viewers alike.
A collaboration between British and Ukrainian creative outlets
The theme art and slogan for Eurovision 2023 was the result of a collaboration between the Superunion Agency in the United Kingdom and the Starlight Agency in Ukraine. Both parties had the following to say:
We are thrilled to create the 67th Eurovision Song Contest visual identity in partnership with Ukrainian agency, Starlight, and the BBC. For this year’s theme, United By Music, our solution was inspired by research showing that when experiencing live music together, human hearts synchronise to beat in unison. This insight led to the creative concept of 160 million hearts beating as one, an idea that captures the universal spirit of Eurovision.’
Superunion’s Executive Creative Director, Stuart Radford and Creative Director, Katherina Tudball
Creativity and music both have the power to unite and inspire. We are so proud to be part of the creative concept for such an important musical event when more than ever, we need to come together as a global community. For Starlight, it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical ability, and create something that honours our strength and the power of unity’.
Olena Martynova, CEO, Starlight Creative
Whilst Martin Green CBE, the managing director for the BBC had the following to say:
The 2023 Eurovision Song Contest will be a truly special event and the creative look is a big part of creating that magic. This year’s identity sums up perfectly the amazing partnerships across the Contest and more importantly the power of music to bring people together across the world
What do you think of the slogan and theme art for this year’s contest? As always, let us know what you think by commenting below. Also, be sure to follow “That Eurovision Site” on Facebook, Instagram, Twitter and Tiktok as we prepare to cover Eurovision 2023!
News Source: EBU
Photo Credit: EBU
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