Liverpool is continuing its preparations to welcome thousands of fans for Eurovision 2023. Ahead of the shows, it has been announced that Baileys will be the Official Partner for the Contest this year.
‘Baileys and Eurovision – the perfect recipe’
In a post by the official Eurovision Song Contest website, Baileys was announced as the Official Partner of the Eurovision Song Contest 2023. The adult cream drink is known for its signature blend of cream and Irish whiskey. The company announced that Baileys would have a presence throughout the week of the Contest in Liverpool. This will involve a presence on site at the M&S Bank Arena, with the potential for other locations in the city.
Speaking about the partnership, Global Brand Director of Baileys, Jennifer English said:
At Baileys, we are huge fans of the Eurovision Song Contest. It is the world’s most joyful global celebration of inclusive and diverse cultures and communities. As the world’s most loved spirits brand, we are thrilled to announce Baileys’ partnership with the Eurovision Song Contest. We believe that treats are for everyone, no matter your sexuality, ethnicity, ability or gender. Baileys and Eurovision together make the perfect recipe for utterly indulgent fun and we can’t wait to drizzle some delicious, playful indulgence over this year’s Eurovision Song Contest.Jennifer English, Global Brand Director of Baileys
Additionally, the Executive Supervisor of the Contest Martin Österdahl welcomed the cooperation with the brand:
The Eurovision Song Contest is one of the most watched events of the year, loved by millions across the globe. What better partner to have than the world’s most loved spirits brand, Baileys! This year’s contest is set to be the biggest, most extravagant and spectacular contest to date, a real treat for the senses! We look forward to bringing some Baileys delicious indulgence to the celebrations and invite everyone to join in.Martin Österdahl, Executive Supervisor of the Eurovision Song Contest
What we know about Eurovision 2023 so far
Although Ukraine won the 2022 Eurovision Song Contest in Turin, due to the ongoing Russian invasion they are unable to host the 2023 Eurovision Song Contest. Instead, the United Kingdom stepped in, as 2022’s runner-up; Liverpool will host the 2023 Eurovision Song Contest on the 9th, 11th, and 13th of May 2023. The contest will take place at the M&S Arena, with 37 countries taking part.
The semi-final allocation draw took place on the 31st January, and the distribution of each semi-final can be found here!
What do you think of Baileys being the Official Partner for Eurovision 2023? Are you excited for what they will bring to the table for the Contest? As always, let us know what you think by commenting below. Also, be sure to follow “That Eurovision Site” on Facebook, Instagram, Twitter and Tiktok as we prepare for Eurovision 2023!
News Source: Eurovision.tv