With days to go until the new season for Eurovision begins, the EBU has revealed a new visual identity for the Contest. This will now be used at next year’s Contest in Austria.
Logo’s first teasing
Hints of a change in the logo and the visual identity of the Contest were first made by Lithuanian Head of Delegation Audrius Giržadas. Speaking on Monday (August 18th), he revealed on morning show Labas rytas, Lietuva that a series of changes ahead of next year’s show. One of these changes is the logo, to which he said:
The organisers are very concerned with how to improve the atmosphere at Eurovision itself, how to return more to music rather than some super-effective and controversial shows.
And today, at 2pm Lithuanian time, the big news that will kick off all the changes is the presentation of the new Eurovision logo across Europe.
New logo, new era for the Contest
The official new logo was revealed to the public at 13:00 CEST on Monday. The new logo incorporates the familiar Eurovision heart in a new way, now being nicknamed the “Chameleon Heart”. The heart will serve as the Contest’s “emotional compass”, and was opted to be borught in ahead of the 70th edition of the Contest.
According to the EBU, the heart includes a total of 70 layers – each representing one year of the Contest. This not the first time that the iconic Eurovision logo has been adapted. After first being introduced in 2004, the logo was modernised in 2015 ahead of the 60th anniversary in Vienna.
Speaking on the logo’s update, Eurovision Director Martin Green said:
The Eurovision Song Contest has always been about evolution – musical, cultural, and creative. This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart – just like the Contest itself. We’re so proud to unveil it to the world.
Our new logo and look have been designed to make the ESC brand clearer on digital platforms, bring our family of projects all into one space, and protect the brand globally for EBU Members as the Contest continues to attract new audiences across the world.
You’ll start to see more of our new brand identity as we head towards the Eurovision Song Contest 2026 and there’ll be more surprises, and details on all the activities celebrating 70 years of being United by Music, coming in the months ahead.
The journey to Eurovision 2026 so far
The journey to the 2026 Eurovision Song Contest kicked off immediately following JJ’s win in Basel, when Austria’s ORF accepted the rights to host the 70th edition of the contest. Cities across Austria have already begun discussing their thoughts on hosting or not. With ORF announcing that it’s now a two horse race between Innsbruck, and Vienna.
The cities that have ruled out hosting:
What do you think of the new logo? Do you think the new visual identity will have the same impact around Europe? As always, please let us know what you think by getting involved in the comments below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram, Twitter, TikTok, Threads, tumblr, and Bluesky for more information about Eurovision 2026!
News Source: LRT / EBU
Photo Credit: EBU
Giwrgos Oiko 
Euan T