The Eurovision Song Contest 2025 report, published by the EBU, shows just how far the contest’s global influence has grown. From record-breaking viewer numbers to lasting success in the charts and real economic impact, it gives a clear picture of how Eurovision keeps evolving and reaching new heights.
Media reach and digital growth
Eurovision 2025 pulled in 166 million TV viewers across its live shows, cementing its place as the world’s biggest live entertainment event. On YouTube, official content attracted 83 million unique viewers – 38 million of them during the contest week alone.
The report also points to growing engagement on other platforms. Nineteen public radio broadcasters aired the shows – five more than in 2024 – with many offering extra Eurovision-themed programming. Seven songs made it into the ESNS Radar Top 50, including Estonia’s “Espresso Macchiato” at #8 and Finland’s “Ich Komme” at #22.
Social media was a major driver of engagement: 1.8 billion video views and 96 million interactions were recorded between January and May 2025, led by TikTok and Instagram. Even the virtual world played a role: My Eurovision Party on Roblox reached 1.3 million visits from 183 territories.
Music that lives beyond the contest
The 37 entries from Eurovision 2025 were streamed over 756 million times globally. Twenty songs crossed the 10-million mark. Among the most streamed:
- 🇮🇹 Italy – Lucio Corsi with “Volevo Essere Un Duro” (80M)
- 🇸🇪 Sweden – Kaj with “Bara Bada Bastu” (75M)
- 🇪🇪 Estonia – Tommy Cash with “Espresso Macchiato” (67M)
Austria’s winning entry “Wasted Love” by JJ entered both Spotify’s Global Top 50 and the Billboard Global 200 Excl. U.S. On Apple Music, Eurovision tracks landed over 3,000 chart placements in May alone.
90% of Eurovision song streams happened after the contest, proving that its music keeps an audience well beyond the event itself.
Global voting and international media interest
For the third year in a row, the public voted from 146 countries, including many non-participants like the United States, Canada and Türkiye – showing how Eurovision continues to grow worldwide.
Media coverage also reached new highs. Over 179,000 articles were published between 5 and 21 May 2025, with an estimated €730 million in advertising value. Half of this exposure occurred in the week of the Grand Final, with Germany, Greece and the UK as the most active media markets.
Economic impact on host city Basel
Basel, the host of ESC 2025, recorded a direct economic impact of CHF 60 million (approx. €64.2 million). Hotel occupancy rose to 95%, with over 50,000 overnight stays and 500,000 event-related interactions during the week.
Local businesses benefited from initiatives like Friends of Eurovision, with over 350 companies taking part. More than 700 volunteers supported the event, and over 9,600 people worked in production, delegations, and media.
Previous editions confirm this trend: Malmö 2024 saw SEK 445 million (approx. €39.9 million) in tourism turnover, and Liverpool 2023 generated over £54.8 million (approx. €63.7 million) in visitor spending.
Social and cultural relevance
Eurovision’s cultural reach continues to grow. The 2025 contest featured songs in 20 languages, the most since 1999. Seventeen entries were entirely in non-English languages, reflecting growing appreciation for linguistic diversity. Eight of the ten most-streamed songs were not in English.
The contest also focused on accessibility and inclusion, with sign language performances and regional languages represented. Female participation remained strong at 41%, above industry standards.
In Basel, over 190,000 people attended Eurovision Village, and local events turned the city into a week-long celebration. According to the report, Eurovision remains a platform for unity, visibility, and cultural exchange.
The story of Eurovision 2025
Switzerland hosted the 69th edition of the competition following Nemo’s historic win at Eurovision 2024 in Malmö. A few weeks after their win, Reto Peritz, and Moritz Stadler, was announced as the Executive Producers, with the other roles revealed in July 2024.
Basel, Bern & Biel/Bienne, Geneva, and Zurich submitted bids to host next year’s competition, with Basel and Geneva being shortlisted as the final two cities. After the shortlist, it was revealed that Basel will host Eurovision 2025, at St. Jakobshalle with the shows taking place on May 13, 15 and 17. Austria’s JJ went on to win the Contest, meaning Eurovision 2026 will be held in Austria.
Do these results surprise you, or do they confirm what you already thought about Eurovision’s impact? As always, please let us know what you think by getting involved in the comments below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram, X, TikTok, Threads, tumblr, and Bluesky for more information about Eurovision 2026!
News Source: EBU
Photo Credit: Sarah Louise Bennett / EBU
Giwrgos Oiko 
Samantha