The EBU has chosen AKQA as the new digital agency for the Eurovision Song Contest, kicking off a big refresh of the contest’s online and fan experience.
Eurovision’s fan experience enters a new chapter
With more than 170 million viewers tuning in annually, AKQA will oversee a full redesign of Eurovision’s digital platforms, creating a new website network, an upgraded app, integrated e-commerce, and a range of AI-driven tools.
The aim is to build a true 365-day digital experience, with personalised recommendations, interactive content, and more ways for fans to connect with artists and with each other throughout the year.
What to expect from AKQA’s work
AKQA Leap will oversee the design and development of Eurovision’s new technology ecosystem, drawing on its studios in London, Paris, Copenhagen and Amsterdam. The updated digital environment will support:
- personalised fan journeys
- predictive insights
- interactive storytelling
- stronger community features
- new commercial opportunities
Comments from the project leads
Managing Director Phil Wright (AKQA Leap) said building the platform that will carry Eurovision into the future is “a tremendous honour”, highlighting the ambition to turn Eurovision into a year-round experience.
EBU’s Executive Supervisor Martin Green added that AKQA stood out for being “passionate, knowledgeable, and highly skilled partners ready to take the Eurovision Song Contest into an exciting new era.”
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News Source: AKQA
Photo Credit: AKQA
Giwrgos Oiko