Czechia has revealed that Ruy Okamura will serve as Artistic Director for Daniel Žižka’s Eurovision entry, signalling a strong focus on visual identity and cohesion.
A creative vision
Okamura’s role goes far beyond staging. He is responsible for shaping the entire visual world around the entry from music video and photography to live performance and overall communication. The goal is to build a cohesive identity for Žižka, ensuring that every element of the project feels connected rather than fragmented
In a comment for Eurovision Czechia, he said:
“From the very beginning, we wanted to create a unified visual world for Daniel. Our goal was to come up with an approach that is rather unusual on the Eurovision stage. The staging, which we have been working intestively on for three months, will be the culmination of this new direction.”
He has previously worked on the visual direction of multiple entries, including Lights Off (Czechia 2022), Who the Hell is Edgar? (Austria 2023) and Switzerland 2024 and 2025 entries.
Czechia’s Eurovision journey
Czechia made its debut in the Eurovision Song Contest in 2007, with Kabát’s “Malá dama”; however, their debut entry finished last in a 28-song semi-final, scoring only 1 point. This kicked off three consecutive non-qualifications, with their best result coming in 2008, finishing in second-last place. Having withdrawn in 2009 due to poor results, Czechia returned to the Contest in 2015. In 2016, Czechia qualified for the first time with Gabriela Gunciková’s “I Stand”.
Czechia reverted to an internal selection for 2025, selecting ADONXS with “Kiss Kiss Goodbye”. The song scored 29 points in the second semifinal, placing twelfth and missing out on the Grand Final for the second consecutive year.
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News Source: Eurovision Czechia
Photo Credit: Hana Knizova