The EBU has confirmed that TikTok will be the official entertainment partner for Eurovision 2022. The social media outlet will deliver content from the competing Eurovision 2022 artists throughout the contest. TikTok’s Eurovision hashtag has had 3.7 billion views over the years. The 2021 contest received 1.4 billion views. This year TikTok hopes to help fans feel closer to this year’s participants from rehearsal through to the live shows.
We’re super excited to announce TikTok as the Official Entertainment Partner for #ESC2022! 🥳🎉— Eurovision Song Contest (@Eurovision) April 14, 2022
We'll be bringing the magic of #Eurovision to the heart of @TikTok_it's music-loving audience with lots of exciting and exclusive content!
More details here: https://t.co/S6P8l4uPof pic.twitter.com/pcymEot3Mt
Martin Österdahl on the TikTok Partnership
Executive Supervisor of the Eurovision Song Contest, Martin Österdahl had the following to say about the TikTok partnership.
‘We’re delighted to be making TikTok the Official Entertainment Partner of the 2022 Eurovision Song Contest, working closely to create even more exclusive and engaging content. The TikTok community really embraced the Eurovision Song Contest last year and now we’re looking forward to giving them unprecedented access to the world’s largest live music event and inspiring a whole new generation of fans.’Martin Österdahl on the Eurovision 2022 TikTok Partnership
Eurovision Song Contest 2022
Italy won the right to host the 2022 Eurovision Contest after Måneskin won the 2021 Eurovision Song Contest in Rotterdam. Since then, Turin was selected to host the 2022 Eurovision Song Contest, which is due to take place on the 10th, 12th, and 14th of May. 41 countries were set to be competing in the 66th edition of the competition with Armenia & Montenegro returning to the competition. However, Russia will not be participating in this year’s competition.
The slogan for this year’s Eurovision is “The Sound of Beauty” and you can see more about how the stage fits in with the concept here!
Will you be heading to Turin in May? Do you like TikTok as a official partner of Eurovision 2022? As always, let us know what you think by commenting below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram, and Twitter.
News Source: EBU/TikTok.It/Eurovision.tv
Photo Source: TikTok.It/EBU