For Eurovision’s 70th anniversary in Vienna, there has been a recent change in the logo’s design. This was soon after the host city, Vienna, was announced, with the visual identity of the 70th content coming together.
Who is Amy Bradford?
The idea was worked on not only by the EBU creative team but also by Amy Bedford, founder of Sheffield-based PALS, who had worked with a team of 20 creatives from many different parts of the world. She had worked on the BBC’s 2023 Eurovision brand strategy, along with coming up with the phrase “United By Music”, which has now become a cornerstone of Eurovision.
She has strived to bring teams not only from the UK but also globally. She pushes working within a smaller team of creatives rather than the big branded company model. As Amy states for Creative Boom,” there’s too much mediocre resource delivering expensive, mediocre work. With a smaller, agile model, you get sharper thinking, faster decisions, and better results.”
About the logo
There has been a new typeface that will be used across Eurovision branding called “Singing Sans”, and it was also used in the logo’s design. The heart keeps the Eurovision style that has been seen in much of the previous Eurovision branding and is also incorporated here. This logo, along with keeping the identity of Eurovision, also gives enough freedom for host nations to add their own flair to the branding.
The logo is meant to honour both the past and future of the contest. This is when the contest has generated over 2 billion digital impressions across the contest’s official platforms. Over the coming months, running up to the 2026 contest, the branding will start rolling out. The branding will help unify the Eurovision branding across multiple platforms, even within Junior Eurovision.
The story of Eurovision 2026 so far
The journey to the 2026 Eurovision Song Contest kicked off immediately following JJ’s win in Basel, when Austria’s ORF accepted the rights to host the 70th edition of the contest. The bidding process started in June, with interested cities having until July 4 to submit their bid book. Innsbruck and Vienna were shortlisted, with the latter winning the right to host next year’s contest.
As for the organisation of the competition, the ‘core team‘ was revealed in June 2025, with further details about next year’s competition to be revealed in due course. The shows will take place on May 12th, 14th and 16th.
What do you think of the new ESC2026 branding? As always, please let us know what you think by getting involved in the comments below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram, Twitter, TikTok, Threads, tumblr, and Bluesky for more information about Eurovision 2026!
News Source: Creative Boom
Photo Credit: Creative Boom
Tetiana Viznytsia 
Tim J 
Euan T