Armenia has officially unveiled the visual identity for Eurovision Young Musicians 2026, combining classical music with national artistic heritage ahead of this year’s contest in Yerevan.
Inspired by Armenian art and identity
According to AMPTV, the visual concept draws inspiration from the work of renowned Armenian painter Minas Avetisyan, specifically his painting “Jajur.”
The colour palette used throughout the branding is based on the artwork’s vivid tones, which organisers say also reflect the colours of the Armenian flag and the country’s cultural identity.
The cello, the traditional symbol of Eurovision Young Musicians, has also been redesigned for the 2026 edition, incorporating Armenian-inspired motifs and textures into the instrument’s visual identity.
The official slogan for the contest is: “Armenia: Where Classical Music Unites”. The branding aims to blend classical music traditions, Armenian visual culture and modern contest aesthetics as Yerevan prepares to host the competition for the very first time.
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About Eurovision Young Musicians
Eurovision Young Musicians is part of a number of international music and arts events organized by the European Broadcasting Union. First held in 1982, the contest takes place every other year. 2026 will mark the 22nd edition.
The 2024 contest was held in Bodø, in northern Norway, and was won by violinist Leonhard Baumgartner, a violinist from Austria. Contestants can be from 12 to 21 years of age; at the time of his win, Baumgartner was 11.
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Source: ARMTV
Photo Credit: Nima Taheri / NRK
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