Over 33 million people worldwide tuned in to watch Junior Eurovision 2021 in Paris. This is the highest number of viewers to watch the show since 2011, when Armenia hosted the Contest.
International viewership for Junior Eurovision 2021
The final of the show reached a host of new countries during the live broadcast. According to figures released by the EBU, 7.5 million people watched the show on television to see Armenia’s Maléna take the trophy. An additional 4.5 million people watched the broadcast on Junior Eurovision’s Youtube channel. In total, 33 million viewers across 14 markets watched the show, making it the most watched Contest in ten years.
Poland saw the highest number of viewers, with 2.8 million people seeing representative Sara James finish in second place. Host country France also pulled in 1.6 million viewers as Enzo placed third.
In winning Armenia, 43% of the country’s population watched Maléna win the Contest with her song “Qami Qami”. Broadcaster AMPTV has already confirmed that it will host the next edition of the show later this year.
However, Armenia’s figures are entirely eclipsed by Iceland, a non-competing country at the Contest. Despite not sending an act to compete, over 96% of the population tuned into the show. This was the first time Iceland had broadcast the show, and a delegation was sent to the Contest, but no confirmation has been made whether Iceland will participate in 2022.
Social media frenzy!
It should come as no surprise that the mass appeal for Junior Eurovision was reflected in astronomical figures on social media.
Between December 13th and 26th, Junior Eurovision’s Instagram account made over 23 million impressions, showing up on users’ feeds. On TikTok, there were 8.3 million views on the account’s videos.
Despite these skyrocketing figures, engagement on social media is the star of the show. Junior Eurovision accounts saw a 728% increase on Facebook compared to 2020, with similar increases of 166% and 64% on Instagram and Twitter respectively.
A Junior Eurovision 2021 recap
Paris played host to the Junior Eurovision Song Contest 2021 following Valentina’s victory at the 2020 edition. Nineteen countries took to the stage on the nineteenth edition of the show, held on December 19th.
After a tough competition with a host of fantastic voices from children all over Europe and beyond, Armenia emerged victorious. Maléna won the Contest for Armenia, earning a total of 224 points – just six behind second placed Poland.
What do you think of the figures? Did you enjoy watching Junior Eurovision 2021? What do you think Armenia has in store for people this year? As always, please let us know what you think by getting involved in the comments below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram and Twitter for more information about Junior Eurovision!
News Source: EBU
Photo Credit: EBU / Andres Putting
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