After being awarded the right to host Eurovision 2024, the city of Malmö has revealed that it will be looking to spend up to €2.5 million (approximately 30 Million SEK) in its hosting of the 68th edition of the competition next year.
The city will earn much more from the event
The figure was reported when Sveriges Radio spoke with Katrin Stjernfeldt Jammeh who is the ‘Chairman’ of the municipal board of Malmö:
We organized Eurovision ten years ago, and the calculations that were made then showed approximately 185 Million SEK in tourism revenue.
The tourism revenue the city is over seven times more than what the city spent (25 Million SEK) when it hosted the event in 2023. When Stockholm hosted the event in 2016, the city contributed 100 Million SEK, with half of it being used for Globen. Malmö’s allocation for next year’s contest is just on par with this year’s Host City, Liverpool which allocated £2 Million (approx. €2.3 Million) for the hosting of this year’s contest.
As the norm in hosting Eurovision, the budget for the event comes from multiple sources. The Host City (which in this case is Malmö), The Host Broadcaster (SVT) alongside the European Broadcasting Union.
The Journey to Eurovision 2024
The Nordic country will be hosting the 68th edition of the competition following Loreen’s historic win at Eurovision 2023 in Liverpool. One month after 2023 contest taking place SVT revealed the Core Team that will be working on the competition.
Four cities were in the running to host the 68th edition of the competition (Gothenburg, Malmö, Örnsköldsvik and Stockholm), with SVT settling for Malmö as the host city. The competition will take place on the 7th, 9th & 11th of May at Malmö Arena.
What do you think of the latest developments in Sweden? Are you excited for Eurovision 2024? As always, let us know what you think by commenting below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram, Twitter and Tiktok as we start our preparations for Eurovision in Sweden next year!
News Source: Sveriges Radio & Aftonbladet
Photo Credit: SVT
