It has been confirmed by the EBU that TikTok will return as an Official Entertainment Partner for the Eurovision Song Contest 2024. Ahead of this announcement, there was much speculation about TikTok’s involvement in this year’s contest.
TikTok and Eurovision
TikTok has been involved with Eurovision since 2022. The app has been used in the past to showcase exclusive interviews, as well as clips of rehearsals and the artists backstage preparing for their rehearsals.
TikTok is seen as a way to bring fans closer to the artists. In 2024 there have already been nearly 600,000 posts on the site, under the Eurovision hashtag.
To follow along with the content for Eurovision 2024, fans can use the hashtag Eurovision2024. The content will help you stay in touch with your favourite artists this year.
The story of Eurovision 2024 so far
The Nordic country will host the 68th edition of the competition. This is after Loreen’s historic win at Eurovision 2023 in Liverpool. One month after the 2023 contest took place, SVT revealed the first names of the Core Team that will work on the competition. The team was completed in September.
In July 2023, after a shortlist of four cities, it was announced that Malmö will host Eurovision 2024. The city will spend up to €2.5 million for the contest. Additionally, they will have 600 volunteers working for the show.
As for the upcoming contest, there will be 37 countries participating. Luxembourg will be returning, whilst Romania withdraws. ‘United By Music’ will be the permanent slogan for the contest. The upcoming contest will have ‘The Eurovision Lights’ as the theme art. The stage, designed by Florian Wieder and Fredrik Stormbywas revealed in December. In late March, the running orders for the semi-finals were revealed.
What do you think of TikTok returning? Which artists do you want to see content from? As always, let us know what you think by commenting below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram, Twitter, TikTok, Threads, and Bluesky as we start looking ahead to Eurovision 2024!
News Source: EBU/TikTok
Photo Credit: EBU/TikTok
Rory Gannon