🖼️ Theme Art for Eurovision 2024 Revealed

The EBU and SVT has just revealed the official theme art of the 68th edition of the Eurovision Song Contest ‘The Eurovision Lights‘. The reveal was done via a video announcement on its official account.

The Eurovision Lights

After it was revealed that the permanent slogan will be “United By Music”, SVT has been tasked to match the slogna with a visual, and presented this in the form of “The Eurovision Lights” The theme art was done by Johan Bello from Uncut, who is behind the process, which was inspired by the northern lights.

Speaking about the theme art, Johan Bello from design agency Uncut had the following to say:

‘The identity is not just a logo but a story in itself, with the northern lights as the basis and the Eurovision Song Contest’s [brand] colour palette as the driving force. This union of elements creates a dynamic and versatile palette that will open up for creative use in different ways.’

SVT’s Christel Tholse Willers, Deputy Executive Producer of the Eurovision Song Contest 2024, had the following to say about the theme art for next year’s contest:

‘We are so proud to present an identity that is designed to be flexible and useful both on and off screen. It is inspired by the magnificent ‘northern lights’, the beauty and mystery of which has been transformed into ‘The Eurovision Lights’. It is a captivating and beautiful mix of the Eurovision Song Contest’s sparkling brand colours that will not only be seen across the three live shows but also in exciting variations in different contexts across the event’s digital platforms and gives a Eurovision feel in Malmö’s urban spaces.’

Sidney Lim, who was also involved in the design, added:

‘Our goal is to use clean, simple gradients as basic building blocks to create a Eurovision identity that is bright, modern and forward-looking.’

The Journey to Eurovision 2024

The Nordic country will be hosting the 68th edition of the competition following Loreen’s historic win at Eurovision 2023 in Liverpool. One month after the 2023 contest taking place SVT revealed the first names of the Core Team that will be working on the competition, with the team completed in September.

In July 2023, after a shortlist of four cities, it was announced that Malmö will host Eurovision 2024, with the city spending up to €2.5 Million for the contest, as well as having 600 volunteers working for the show.

As for the upcoming contest, there will be 37 countries participating. Luxembourg will be returning, whilst Romania’s participation is still uncertain. ‘United By Music’ has been announced as the permanent slogan for the contest, with the upcoming contest having ‘The Eurovision Lights’ as the theme art, with the stage, which is undertaken by Florian Wieder and Fredrik Stormby who are behind the concept, was revealed in December.

Are you excited for Eurovision 2024? As always, let us know what you think by commenting below. Also, be sure to follow ‘That Eurovision Site’ on Facebook, Instagram, Twitter, TikTok, Threads and Bluesky as we start looking ahead to Eurovision 2024!

News Source: SVT/EBU

Photo Credit: SVT